A CV lists what already happened. You're hiring for what hasn't — an SMB acquisition engine that doesn't exist yet. So instead of a PDF, I built you the thing the role asks for, at small scale: a self-serve asset that qualifies its own reader, instruments itself, and makes a point without a meeting. The proof, a read on the role, and a first sketch of the engine — below.
You wrote that most cybersecurity companies ignore small business — and that you think that's the wrong bet.
That's the instinct I've built a career on: going after the motion nobody else wanted to build yet. I took an enterprise SaaS company upmarket when it had none, then left to found my own product and took it 0 → €100K ARR in nine weeks — writing the code, the landing pages, the SEO layer and the funnel myself. SMB cyber is a bigger version of the same bet: underserved, high-volume, a regulatory wave about to force thousands of companies to act, and no scalable way to reach them yet. Building that "yet" is the job — and the thing I'm best at.
Your job spec, line by line — rated the way Riot rates a team. Honest where I'm not yet green.
I don't brief growth systems — I ship them. Solo: a multi-model AI product with its own engine, an SEO/GEO pipeline (prerender, JSON-LD, sitemaps), landing pages, an outbound agent, and a console tracking an acquisition-to-activation funnel.
A founder who writes the product. So PLG isn't a channel to me, it's product clarity — the fastest path to a first "aha." Your 4-minute chat course is already a PLG primitive.
I built a console whose whole job is a funnel — where volume enters, converts, leaks — plus win/loss and signal scoring. I instrument first and argue from data. This page tracks its own read.
A whole product-and-growth suite shipped in months, not quarters. Test, keep what moves the metric, kill the rest.
15 years in B2B SaaS revenue, IC to VP — €200M+ managed, €20M+ closed myself — plus a company run end to end. 0→1 with no cover is what I chose on purpose.
Native French, France-based and ready for on-site in République. Making security a habit, not a chore, is a product problem I'd enjoy.
The one place I'd call myself amber, so I'll say it plainly: my depth is organic, product-led and systems. Paid is the channel I'd staff or skill up on fastest — and my funnel discipline means I'd spend it well from day one.
A hypothesis to pressure-test in the business case, not a finished plan. Three bets I'd open with:
Make the product the funnel
SMBs under 200 people won't sit through a sales cycle — the product has to sell itself. I'd instrument signup → first course → first sim as the activation spine, cut every step that doesn't earn its place, and turn the Karma score into the hook that pulls a whole company in after one admin lands.
Own the regulation-and-search wave
NIS2 and its cousins will force thousands of small companies to act — rising, high-intent demand with no clear home yet. I'd capture it with programmatic + comparison SEO and a free security-score tool as top-of-funnel — the exact organic-and-systems muscle I've already built once.
Build loops, not campaigns
Campaigns stop when spend stops; loops compound. Sim results are shareable inside a company; MSPs, accountants and insurers already sit between you and the SMB. I'd wire referral and partner loops first, then layer paid once CAC and payback are proven.
France is the proving ground; whatever works here becomes the blueprint for the next segment and market. That's how I'd want it judged.
Same story, printable — built for Ben, Clément and Louis to skim before the loop.
Ridha Mami · CV for GM SMB PDF · 1 pageThe numbers, the builds, and how I work — the whole story on one page.
OpenScreening's with your TAM next — I know the process. But if a question comes up before then, I'm one message away.
There's a business case round with me on the calendar as step three. Consider this the pre-read — I've shown you how I think, so we can spend that hour building, not catching up. If it's a fit, I'd start the way I always do: instrument the funnel, ship the first experiment, and let the numbers set the agenda.
Let's build the engine →